Creative design lead with 15+ years of experience in CPG and retail environments. Provided creative direction for new product and in-store displays for Splenda, Kenra Professional, Australian Gold, and California Tan brands. Led store changeouts for JD Sports and Finish Line retail stores, maintaining consistent brand messaging through multiple channel executions.

WORK EXPERIENCE


Senior Creative Project Manager Propelis, Chicago, IL 
November 2025-Present

Lead end-to-end scope of projects through client expectations, budgets, schedules, and timelines for 125+ CPG SKUs per month.

  • Direct resources for design execution, prepress, retouching, and photography for projects, mitigating risks.

  • Represent the agency onsite, attending daily status meetings and weekly artwork reviews with the client brand and category managers.



Graphic Design Contractor The Azek Company, Chicago, IL 
March 2025-October 2025

  • Designed digital and print assets for Home Depot and Lowe’s stores.

Production Design Manager Impact Networking, Chicago IL 
September 2023-December 2024
Collected project requirements and oversaw the production of print material for clients, including vetting vendors, negotiating costs, establishing deliverable timelines adhering to budgets.

  • Maintained print production schedules, resources, vendors, and quality control processes for over 90 clients.

  • Developed SOP processes with Accounts Payable, Purchasing, and Accounts Receivable to ensure accuracy from vendor quote, to purchase order, and final invoice.

  • Reduced printing costs by 60% on projects through vendor selection and leveraging stock materials.

  • Supervised production team and outsourced freelance support as needed.

  • Managed licensing of fonts and photography for out-of-home advertising, website, and social client needs.

Production Design Manager JD Sports, Indianapolis, IN
July 2021–August 2023

Managed design team, providing art direction, process management, training, and quality standards for in-store, social, email, and consumer website assets.

  • Led design team through seasonal store change-outs for retail displays, window displays, and digital placements for 132 stores, including the Times Square and Chicago flagship stores.

  • Established and maintained brand standards site for Finish Line and JD Sports brands, providing centralized access to 600+ digital and print templates.

Graphic Design Contractor
October 2019–June 2021

  • Created branded assets for Finish Line and Finish Line MACYS consumer websites.

  • Designed engaging and relevant emails that showcase new product launches
    for Nike, Adidas, Skechers, Converse and Finish Line.

  • Developed in-store merchandising graphics for Finish Line and Finish Line MACYS stores across the US adhering to strict brand guidelines.

Visual Communications Consultant Blue Beyond Consulting, Indianapolis, IN
December 2018–July 2019

Conceptualized complex ideas and data into simplified visual solutions for clients using journey maps, infographics, interactive worksheets, educational collateral and presentations.

  • Developed internal communications and marketing materials for Danaher,
    Kaiser Permanente, Hewlett Packard, StubHub, Visa, Ingredion and Symantec.

  • Designed digital marketing campaigns, website graphics and promotional materials for Blue Beyond Consulting.

Creative Manager Heartland FPG, Carmel, IN
November 2017–November 2018

Independently managed design team; prioritized daily workloads, assigned projects, and provided art direction. Developed processes, and procedures while establishing timelines for all project requests from national and international Splenda marketing teams.

  • Creative lead for launches of Splenda Coffee Creamer, Splenda Fiber, and Java House Coffee from concept to building pre-press files and press approvals.

  • Directed all stages of production and development for Splenda and private-label products including sweeteners, creamers, aseptic, and cold brew coffee businesses nationally and internationally with more than 80 retail customers.

  • Managed 175 projects simultaneously, coordinating workflow and production through Procurement, Commercialization, Brand, Regulatory, and Vendors; updating all product artwork to comply with 2019 FDA nutritional information updates.

Graphic Designer Henkel, Indianapolis, IN
October 2013–October 2017 

Collaborated with the brand team, executing marketing campaigns, new product launches, and Ulta in-store displays for Kenra Professional, Kenra Platinum, and Kenra Color.

  • Coordinated all Kenra Professional and Kenra Platinum products for EU product launch, incorporating regulatory compliance and updating artwork to include 5 languages. 

  • Established the visual tone and aesthetics for all Kenra Professional brands collateral packaging and in-store merchandising.

  • Collaborated with interior and exterior clients to maintain and develop marketing products and strategies.

  • Coordinated all Kenra Professional and Kenra Platinum products for EU product launch,incorporating regulatory compliance and updating artwork to include 5 languages

  • Developed workflow for creative and branding departments to ensure accuracy and efficiency in creating, updating and routing all packaging artwork

Adjunct Professor Ivy Tech Community College, Indianapolis, IN
August 2015–January 2016

  • Taught introductory course on typography which included the history of type, typographic terminology and design.

  • Responsible for classroom management and evaluation of student work
    in addition to software training of Adobe Creative Suite.

Senior Graphic Designer New Sunshine LLC, Indianapolis, IN
November 2008–September 2013

Creative direction and design of packaging and marketing for Australian Gold, California Tan, Swedish Beauty and JWOWW brands. 

  • Designed 6 industry-leading tanning and skin care brands.

  • Effectively met all deadlines in a fast-paced work environment while managing multiple projects simultaneously.

  • Trained, mentored, and hired freelance and junior designers.

  • Collaborated with cross-functional teams for successful product development:

  • by budgeting, sourcing, and designing.

  • Creative direction and design for Australian Gold, Swedish Beauty, and JWOWW brands.

  • Consulted with outside vendors; photographers, printers and production houses, collecting estimates and making recommendations.

  • Designed and updated websites, including motion graphics.

  • Implemented FDA regulations on Australian Gold SPF product packaging.